Starting Up A Restaurant | Business Plan

Starting Up A Restaurant Business PlanIt is noteworthy that the keys to run a successful eating place lies in a stable economic base in the community and demographic char prompteristics compatible with the int stop mart. A thoroughly investigateed feasibleness is required to obtain a loan from banks or other Non baking financial institutions. The economic base of a community cease be in force(p) to identify the potential for success, as well as abet to determine the type(s) of eating house that might succeed.A white-collar clientele indigences argon diametrical from an industrial economic base. cultural backgrounds in the community may in any case affect the types of nutriment preferred and consumption patterns. The prosperity of an argona affects personal income. It help to find out a society by observing and contacting residents. The following questions help to evaluate whether a community is progressive and growing or whether developing has become stagnantT present( predicate) should be an area to assure comfortable seating and enough of a walkway for wait staff to move among tables. The huge(p) space is for food preparation, storage, and office area. The food preparation area should provide an efficient movement of food from the kitchen to the dining room. The space should be arranged with e rattlingthing single a few steps away from the cook, and should also allow two or more cooks to realise side by side if warranted. Inside the restaurant, a separate area is usually reserved for dish washing and trash. The room needed for prep and steam tables, oven, grill and stove top, and small refrigerator and freezer, along with the exhaust fans needed for ventilation must be adequate. big refrigerators or walk-in coolers are used to store perishable items (Entrepreneur Magazine Group 1996, p. 40). In the restaurant we need some room for the washrooms. In restaurant you need the area for disable, male , female toilets.The external appearance of the restaurant is al about as eventful as the inside decor. Great advertising or even the best word of mouth endorsements flocknot always compensate for lack of curb appeal. If the alfresco shows dirty windows, a dimly lit entrance, or an offensive sign, potential customers may turn away. The outside should be clean and inviting. If parking will be provided, the estimate is one spot for every three restaurant seats, with safe convenient access. Large restaurants must provide four percent of the first ampere-second parking spots for persons with disabilities and two percent of any additional parking. at one time the conceptual framework is determined, the outcome should be recorded and saved in a form of a written manual. This written manual is more of a general description than a detailed plan. A description of the type of bill of fare being planned should list the types and number of items for the following categories breakfast, lunch, sandwiches, appetizers, soups, salads, entr ees, side dishes, beverages, and desserts. Apart from location and wit, one of the most important aspect of a successful restaurant is the atmosphere or ambiance. The atmosphere along with the menu, should fit the type of restaurant (quick service, mid-scale, or upscale) determined by the trade study. Customers will assess the atmosphere of the restaurant by the way it makes them come up. think about the following factors in creating a desired atmosphereAn investor must do a feasibility study to estimates the appeal involved and the expected returns, before starting any form of vocation. unluckily, not all good thinkers make great businesses, or even generate a steady revenue stream. A comprehensive checklist can be prepared to determine if an idea represents a genuine opportunity for starting a new-sprung(prenominal) business. The checklist should includes but not limited to that who the customers will be and where the business will be located. Restaurant are no dissimilar t han other businesses in this respect. The idea or type of restaurant and the lootet the owner is trying to reach are often the first and main considerations. If a specific cultural food will be served, then the exact location and mart must be evaluated.In order to live with a footing in the market we hurt to analyze our long term opportunities and strengths. It can be done with a concept of total tone of voice management with continuous improvement in the foods quality and sales by targeting the right market mix and segments.One important aspect is to understand the behaviour of the business market and types of the competitors in this sector. This can be attained by gathering information about the major players (who had captured the market) so that to identify their moves, strategies, strength and weaknesses.As the economy of the UK is hit hard by the financial crisis, the setting up a new business is challenging task this means that areas and sectors like breeding, tourism and Industry will witness a large scale decline in the coming years. The current scenario required the government spending in some big projects like infrastructure, health perplexity and education that in return can revive the economy and increase the demand of new business within the country.Researching and selecting Target MarketsWe as a restaurant hooker have to adopt a policy that is directed toward identifying the market size and potential in terms of demands related to the multi ethnic sort out within the regions. This means, that we have to target different community using a standard food Menu that can attract the customers accordingly.Next, we have to make findings on types of Ethnic group that we should focus on by subdividing the market sector into smaller segments and assessing each one separately. Selection of the market segment is very important for positioning product.In our case it is advisable to target and select few niche markets comprising certain African and Asia n ethnic groups within med-level salary ranges. The challenge would be providing them with the logical standard food with nice atmosphere at competitive rates.Designing Strategies and positioning our productOnce we have decided about the target market then the next step will be designing the strategies that match our long term objectives and goals. For this we can develop and deploy differentiation and positioning strategy.This can be done by providing a product that is different in term of quality and strength so as to capture the eye of the customers. later on that we should position our product for middle niche market between large to medium level society.During this phase we have to consider that challenging market leading in the very beginning would be difficult but we can exert extra efforts to be the market challenger or else become a market follower which is a strategy that fits us well during the initial stages of our operations.Planning Marketing programmeAfter designin g strategies we need to transform our strategies into programmes. This could be accomplished by making finales on marketing expenditures, marketing mix and marketing allocation. As an entity we have to divide the marketing budget into the following elements of the market mix namelyOur productWe have to introduce our product with some differentiation and improved quality by acquiring good recipes, as well as, employing quality chef who can prepare quality food, allowing us differentiating our products from market. It is the product that needs to be marketed with due diligence so as to make the market feel your presence. And also tried to bring a new kind of recipe which is not available in the market before because that will make a plus point in your products and in your reputation.Price of the productThe Price of the product also plays some important role in its sales. At present, yob competition exists demanding the restaurant to sell their product at the right price. To price th e product, initially one can consider quality and cost of production and companys mark up. Price valuation procedures like target pricing can be used to reach a point for price determination. In addition, to that idea of the market price for that product is also essential because one cannot set a price beyond the market norms unless that product is exceptional either in its quality or availability.PromotionPromotion is vital tool for any product to promote our restaurant and its products (food items). The promotional mix / tools that could utilized may include video Radio Newspaper Magazines Direct mail Yellow Pages Public transportation Billboards Internet home page Free-net in community Chamber of Commerce Visitors situation Convention Bureau Supporting non profit organizations Free press (if available in the community) Community involvementAdvertising since it is a perishable item, due care is essential to market it using printed media that tend to be one of the reliable advert ising tool.Sales force for the same reasons above this promotional tool becomes very efficient effective.Delivery places (on time and at right place)Special Offers (like discount for parties and bulk Purchases etc.)Offering birth daylights parties in your hotels so families can come and enjoy in restaurant decorate your restaurant for them and put up some kinds of kids boxes to the kids which can help in promotion of your restaurant.Organizing and implementing marketing programmes.It would be very cost effective to have the marketing philosophy built in and adopted by all working staff and employee at all levels. The marketing philosophy should be the simple component of the firms organizational culture to be reflected in firms and workers unremarkable practices and performance. At higher levels the founders/ partners have large and more responsible role to play as they would be expected to market the firm among identified clients based on their relations the market.Monitoring t he market process is the crucial activity where it will be needed to trace and find whether or not the programme is being executed correctly this includes controlling the expenses to ensure cost effectiveness as well as to ensure the execution of the programme is in line with the firms long term objectives.Suggestions for SuccessThe customers perception of the restaurants concept is an important factor in success. Once the restaurant is open, quality feedback from customers is important. Does the concept need ad notwithstandingment? Observe and talk with customers. What does the wait staff overhear? Are their tips good? Are certain menu items ordered more often than others? What menu items are left on the plate? Are the portions too large or too small? run into carefully how the market you have created reacts to your concept. Repeat customers and word of mouth endorsements are priceless.The SBDC web site (http//www.commerce.state.il.us) provides the following list of 15 reasonswhy businesses fail1. neglect of experience2. Lack of capital3. pitiable locations4. Inventory5. Equipment6. Poor credit practices7. Personal expenses8. Premature expansion9. Bad attitude10. Too many expenses11. Poor collections12. Low sales13. Inventory mismanagement14. Competition15. CrimeMotivation for tourism Push-pull factorsMotivation for tourism Push-pull factorsIntroductionThe tourism industry is considered one of the largest and windy growing industries in the ground (Ninemeier Perdue, 2008 Cooper Hall, 2008). In the past few years many batch have been getling around the world for untenanted, business and migratory purposes. Each individual stumbleer has different motive based on their needs, culture and lifestyle. A person needs give rise to motivations that forces them to act or behave in a specific way to satisfy the needs. Motivations are driven by the different force of iron and pull factors that turn out around an individual which will reflect in both travel d ecision and behaviour. Therefore, it is important to understand the behavior of tourists, their backgrounds and what motivates them to travel as all unfilled involves a temporary thrash of some kind (Leiper 1984 249). The topic of this paper is based on trip in Langkawi and further understanding of what motivates the tourist to travel overseas and what sort of temporary circumvent are they intending to find here on this island.The tripBased on recommendations by friends, a 4 day trip to Langkawi (LGK) was an ideal place to have a weekend getaway and enjoy the slow paced beach life. It was also a trip of escaping reality and in search of inspirations. Yet, while observing the local people here, there is more to this than just escaping reality and the slow paced life. Actually many of the locals have travelled here for holidays and vacations but ended up extending their stay for many months, some even wonder the life here so much that they became part of the local people and took up jobs in bars and opening up small businesses. It was the first time staying in a guesthouse and it felt like the whole atmosphere brought in by the friendly people helps open a persons character and that atmosphere of good vibes seems to grow even more by mingling with people from different parts of the world, hearing their stories and gaining exposure of different lifestyles and culture. When travelling alone, one also gets to understand the importance of being alert to the milieu in a foreign land especially when one does not speak the common tongue it also helps that person to be independent by looking out for himself, adapting and abiding to different cultures, managing the money wisely and having clarity in life as one tends to drift into their own thoughts easily when not distracted by the daily routines.Lit reviewGetting away from the mundane life of the city or their hometown has always been in the minds of many people. Crompton (1979 416) famed that the desire to escap e from a perceived mundane environment became a major motive of inducing tourist vacation behaviour. Escapism is described as a push factor, which refers to factors that predispose an individual to travel (Dann, 1977). In contrast to Riley (1988 317), when an opportunity presents itself, people tend to be attracted to exotic places like an island where the beach helps them to remit and rejuvenate and have a temporary escape from the dullness and monotony of their everyday routine. A certain picture is built up of a world that marks an escape from present reality an environment for acting out psychic needs, and the playing of certain roles that cannot be fulfilled at home, and it is this which forms part and tract of tourists motivations (Dann, 1976 22). So when a terminal attraction consists of those elements of a non-home place, people are more motivated to travel there or even extend their stay. harmonise to Backman et al. (1995) motivations are associated with individual basi c needs for participating in activities that associate with their personal goals, being influence by their friends/family members or due to the change of weather. For instance, Westerners love travelling to Asia because of the exotic feeling, discovery of ancient history and warm weather. The need to see the unseen and know the unknown drives people to travel to new places and motivates them to telephone new destinations (Venkatesh, 2006). But March Woodside (2005) also states that tourists are subjected to certain behaviour before, during and after travelling. These travel behaviours are mostly influence by external and congenital factors. These could be explained using the Push-Pull motivation theory. Push factors are socio-psychological motivations that predispose, while the pull factors are those that attract a person to a specific destination when the decision to travel has been made (Oh et al., 1995).(Mehmetoglu, 2011)The need to see things are the pull factors, Mehmetoglus model shows that these factors influence the tourist mindset of travelling. For instance, Image could be due to the overlap of photos through facebook and other social media platforms, Culture, for example Westerners at the age of 16 tends to be independent and they usually go on road trips after their montage and Price could be discounts given by accommodations or air flights at a particular destination. While the push factors are influenced by the socio-psychological mindset of that person. For example, the need to socialize or escape from their comfort zone pushes them to search for a better environment. Both of these factors lead to the length of stay for the tourist and it is controlled by go Variables which reflects on each individual tourist culture and background which not only determine the length of stay but also the destination.The control variables could also make tourist migrate to another country. Before the concept of migrating appear in a persons mind, the person has planned on a destination to escape from the reality of his/her hometown, travelling to places to relax. After being satisfied with the current place, the external and psychological factors such as better economic/social opportunities, safer environment for make a family, slower paced lifestyle and realization of their spirituality plays a part in concluding the migration or longer stay of the tourist.MethodologyThe research method for this essay would be considered qualitative because learning more about the culture and lifestyle of the locals requires more time, more analytical data of the surroundings and time. Therefore, the methodology for this research paper is based on observation and interaction with the local people. These observations and interactions were compared with the local people and some of the few tourists who came to stay for a short period of time. fetching down notes during observations will help to determine what happened and at the same time triggering an answer to any research question during data analysis (Bogdan Biklen, 2007 Pitney Parker, 2009).Data outlineFindingsWhile walking around the beach and streets of LGK, I manage to talk and find out that many of the locals were actually tourist before when travelling here for leisure but most of them ended up staying here as residents. Most of them came from Penang, Germany, KL, Thailand and even Brazil. Mostly, due to the slow paced lifestyle and their love for the beach, and better and nicer work environment which made them decide that they want to live here. I even talk to some of the tourists who travelled here for a few days ended up extending their stay for another day or so cause of the new friends they made.DiscussionIn order to predict travel behaviour it is important to understand how individual characteristics of a person interact with the characteristics of the situation, therefore understanding the positive and negative evaluative factors influencing destination cho ices of the tourists (March Woodside, 2006 Laws, 1995 Holloway, 2004). Using this guy called Captain as an example, he says before coming to work here in LGK, he was a Malaysian who works as a security guard and he did not like the environment there and his salary could not justify his work. Back then he was eager for a getaway, a temporary escape of some kind. So travelling to places nearby like LGK would be a good idea as it is affordable, easy to distress and communicating with the locals is easy. (Pearce, 2005 Pearce Lee, 2005) came up with 14 core factors that describe travel motivation they were built on items of interest from a rich array of previous studies and identified across the two large international samples. The defining forces were in order of importance, novelty, escape/relax, race strengthening, autonomy, seeking nature, self development through involvement with hosts or the site, stimulation, self-development of a personal kind, relationship security (enjoying being with similar others), self-actualisation (getting a new life perspective), isolation, nostalgia, romance and recognition (prestige of travelling). (Pearce, 2005)Using the model above, the Travel Career Patterns (TCP) concept shows that tourists in the spunk motive are unchanging because these standard and important motives are the common motivations that push people like Captain who travel to LGK for temporary escape to just relax and bond with friends and family. Eventually, Captain TCP developed into the Middle layer as he is satisfied with the environment that he is in and ended up building more bonds with the locals and gaining self actualisation and self enhancement by setting up a private inn business catering to backpackers and tourists. several(prenominal) individuals like Captain were push by escaping their life due to the political environment and individual background. Backing Pearces TCP model concept McIntosh, Geoldner and Ritchie (1995) provides a deeper analysi s of travel motives. Source Yeong, Eves Scarles, (2004)Using the above table, McIntosh, Geoldner and Ritchie derived with 4 categories which travel motivators can be classified into. Physical motivators factors are those that push the individual to travel for his/her own purpose such as fulfilling a thrill of adventure, getting away from the hectic life and seeking a stress free environment. pagan motivators are people who want to visit their heritage, ancestral site or travel to pilgrims in search for their faith to discover more about their religion. The three category, interpersonal motivators is about travelling with friends/family or a love one to build greater relationship and experience the destination together. Lastly, Status and Prestige are motivators that people travel for status, ego enhancement it is possibility due to an opportunity given to travel in a more prestige way and to fall upon their neighbours.Relating McIntosh, Goeldner and Ritchies theory and to Mehmet oglus model of push and pull factors. 2 siblings from Penang who work at a reggae bar along the street came here for leisure purposes. The brother is a cyclist who actively cycles with his group of friends around Malaysia twice every month. As what he said, it was a way of freeing his mind from his daily routines and his friends suggested going to LGK for a cycling session, group-based behaviour is a modification of individual behaviour, which makes individuals engage in activities they may not have done otherwise (Marcevova, 2011). posterior on, he enjoyed living the island life and decided to carry on staying here and eventually, his sister and some of his friends came to LGK to stay and make a living here. Both the siblings and their friends decision was mostly based on social influence decision making and the pull factors of the destination. The political model of decision-making (Pettigrew, 1973 Pfeffer, 1981) is an example of an adaptive form of decision-making, recognising t he fact that most decisions are not individual but made in the context of groups, which means even backpackers or solo travellers make their decision based on recommendations, travel sites, stories based on past experience all these are based on the context of group information and ideas that push them to travel. Social influences are processes which individuals adjust their feelings and behaviours towards someone who are perceived to be similar, desirable, or an expert in that discussion.ConclusionIn conclusion, tourist motivation is seen as a 2-dimensional concept that explains tourist decision (McCabe, 2000) and each individual behaviours set different motivation of travelling due to different cultural background, country that they come from and the push and pull factors that influence them. In the modern world, technology is advancing such as social media being an intermediary to show people what the place has to offer and it needs to be considered as a factor of motivation. Th e destination that attracts the tourist plays an important role as well because the personal motives (push motives) and the view of the characteristics of the tourism destination (pull motives) determine perceptions (Bashar Aref Al-Haj, 2010) which could make tourists extend their stay or even bring in more people.